Introducing Verify: A New Era in Identity Verification with Deepfake Detection

Business security in the digital space is facing unprecedented challenges. With rising threats like deepfakes and generative AI, it’s becoming harder to distinguish real from fake in online interactions. That’s why we're excited to introduce Verify, a cutting-edge solution that combines live, human-assisted identity verification with deepfake detection to ensure safe, fraud-proof transactions.

What Makes Verify Different?

Verify is not just another identity verification tool. It's a real-time, face-to-face experience designed to provide the highest level of assurance that the person on the other side of the screen is who they say they are. By involving a live human agent in the process, Verify not only confirms a person’s identity but it can also confirm the user has given their authorization. This is important because when there’s any dispute, there’s a whole video recording of this interaction with your customer.  Easy to deploy across myriad use cases, Verify adds a personal touch that automated systems can't offer and brings security to experiences which are currently unprotected.

Organizations across industries are facing a double-edged sword: the need to secure digital transactions while ensuring a smooth user experience. With financial losses from fraud totaling over $81 billion in the U.S. alone, security leaders are desperate for a solution. That's where Verify steps in.

How Does It Work?

Verify is simple and user-friendly. Here’s what happens:

1. Users are sent a secure link to join a live video meeting with an agent.
2. After entering basic personal information, the user meets with an agent who oversees the verification process.
3. During the call, the user verifies their identity in the presence of an agent. They can scan their ID, perform a biometric comparison, and even verify their identity with a valid credit card.
4. Verify analyzes the video for deepfake detection. It uses proprietary algorithms combined with the award-winning platform Reality Defender to ensure the video feed is real and not compromised by AI.

Within seconds, the system determines if the identity is genuine or if there’s any sign of fraudulent activity. The result? A quick, secure, and highly effective verification process. In the end, you have a record of this entire interaction. Should there be fraud or a dispute, you have proof. The identity report provides all the information that was verified and the recording has the customer authorizing this transaction on camera. 

Why You Need Deepfake Detection

Deepfakes—AI-generated videos that mimic real people—have taken online fraud to a whole new level. They’re sophisticated, convincing, and becoming easier to create. Proof has partnered with Reality Defender, an RSA Innovation Award-winning deepfake detection platform, to ensure that Verify offers unparalleled protection against this rising threat.

Reality Defender’s technology is seamlessly integrated into Verify, offering businesses peace of mind that every interaction is secure.

Real-Time Solutions for Real-World Problems

Most businesses only verify customer identity and collect authorization at the time of onboarding. However, there are numerous customer interactions that are wide open and have very little security. It’s no longer sufficient to send a text message or confirm with the customer via phone. Businesses are left with no other option than to have the customer drive into the bank (or office) and speak with an employee.

Here’s how Verify solves the problem:  

• For wire transfers above a certain dollar amount that have been flagged. Securing that confirmation over a video interaction can help protect against liability.
  
• For helpdesk requests to reset passwords or disable MFA. There’s no safer solution than confirming identity over video and capturing a record of this interaction.
  
• When a customer deposits a check and they call the helpdesk to unfreeze their funds. Having your customer on video gives you a record of this interaction if you need to prosecute fraud. 

Beyond these, there are countless other types of customer authorizations that are vulnerable and have little security. Fraudsters are finding these channels because they are easier to exploit, and they are sharing this on Telegram. We’ve made it easy for Verify to be inserted into any workflow, with just a link, to secure a range of use cases using a single platform. Fraud teams can deploy agent interviews today, at scale without writing any code. 

What the Industry Is Saying

Ben Colman, Co-Founder and CEO of Reality Defender, highlighted the urgency of these security challenges:

"Trust is a fundamental tenet to the long-term success of our increasingly digital world, not to mention the billions lost annually to fraudulent actors impersonating consumers online. Proof’s Verify solution is the perfect vehicle for our award-winning deepfake detection platform"

Mark Wilkins, Director of Customer Support at Prisidio, agrees:

"With the rise of social engineering attacks, it's clear that traditional identity verification isn't enough. Partnering with Proof has given us the added confidence to tackle these sophisticated threats with a smart, layered approach that blends technology and human oversight.”

More Than Just Identity Verification

What makes Verify even more powerful is how it complements Proof’s other fraud detection tools, like Defend, providing a full suite of solutions for safeguarding your transactions. Leading brands like Zillow, USAA, and Liberty Mutual are already trusting Proof to keep their customers and their businesses secure.

If you're looking to bolster your security and protect your users from the growing threat of deepfakes, it's time to see how Verify can help.